Recently, Dynamic Conveyor had the honor of participating in a forward-thinking Beyond Boundaries Automation Event hosted by Greater Muskegon Economic Development. Our President, Jordan Musselman, took the stage with other highly regarded manufacturing leaders to share insights on the evolving role of automation in today’s manufacturing landscape—and how Dynamic Conveyor is helping shape that future.
Who We Are: Dynamic Conveyor’s Role in Automation
At Dynamic Conveyor, we specialize in designing, manufacturing, and integrating custom conveyor solutions tailored to the unique needs of manufacturers across the food, consumer packaged goods (CPG), and general manufacturing industries. Our mission is simple: help our customers improve efficiency and increase throughput.
Before the COVID-19 pandemic, automation was often seen as a luxury – something nice to have. But in today’s post-COVID world, with persistent labor shortages and rising operational costs, automation has become a necessity. That’s why we’ve positioned ourselves to be a full-service provider of automation equipment and conveyor systems, offering turnkey solutions that include:
- Concepting & design
- In-house manufacturing
- Controls integration
- Installation & field services
We’re proud to be a one-stop shop for manufacturers across North America looking to stay competitive in a rapidly changing market.
What Does Automation in Manufacturing Really Mean?
Our President defined automation in manufacturing as any technology that reduces manual labor and improves efficiency. This can range from robotics and AI to machine vision and automated storage and retrieval systems. But automation doesn’t always have to be complex.
In our world, even a basic conveyor system is a form of automation. More advanced implementations, like SLAM (Scan, Label, Apply, Manifest), further streamline operations. The key to successful automation? Seamless integration with the existing manufacturing process and systems, and most importantly, employee buy-in. When employees understand and engage with automation, they can help optimize it—and even upskill into new roles.
Are Automated Systems Too Expensive? Not Necessarily.
There’s a common perception that automation is cost-prohibitive. But Jordan explained, the real question is: what’s the cost of not automating?
In today’s environment, the business case for automation is stronger than ever. Downtime due to labor shortages, rising wages, and operational inefficiencies all add up. Automation, when implemented thoughtfully, can deliver a strong return on investment.
At Dynamic Conveyor, we take a collaborative approach to help customers mitigate both financial and operational risks:
- Identify and prioritize pain points— ensure these are aligned upon with your automation partner
- Consider a phased approach—spread out capital investment and use early ROI to fund future phases. Read more about this concept
- Future-proof your automation—modular solutions that scale with your business and provide agility. Read more about Agility in Manufacturing
- Evaluate Total Cost of Ownership (TCO)—not just the cost of entry, but also downtime, maintenance, scrap, and utilities.
Overcoming Barriers to Automation
Many manufacturers hesitate to begin their automation journey because they don’t know where to start. Some believe they need to have all the answers—what equipment to use, and how the process should work. But that’s where a trusted partner comes in.
Our advice? Don’t just look for an automation equipment provider. Find a partner who will work with you to understand your pain points and develop a fit-for-purpose solution. At Dynamic Conveyor, we pride ourselves on being that partner—guiding our customers every step of the way.
Final Thoughts
The Automation Event was a powerful reminder that the future of manufacturing is here—and it’s automated. Dynamic Conveyor is proud to be at the forefront of this transformation, helping businesses adapt, grow, and thrive in a new era of manufacturing with automation technology.
If you’re ready to explore how automation can work for your operations, we’re here to help. Contact Us
With her well-rounded background and a track record of fostering brand success, Marcie is a vital asset to the Dynamic Conveyor team. Her strategic thinking and passion for connecting people with conveyor solutions continue to drive marketing excellence. In her free time, Marcie enjoys spending time with family, golf and travel.
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